pop-up visit | denim unspun process
when you come to an unspun pop-up, you are in for a new experience! unspun has flipped the current clothing model, instead starting the whole process with you. when you arrive at an unspun pop-up, you will be greeted with a drink, a chair, and some time to chat. we will tell you about how we are able to make your jeans specifically for you. then, we will take you through the 3d imaging process, which is painless and actually quite fun. this technology is what enables us to custom make jeans as if we were stitching around your actual body. the imaging system is comprised of infrared sensors and a rotating disk, which you will stand on. the whole thing takes less than a minute and gives you a ton of information (including 100,000 data points, turning you into a data cloud). this amount of information allows us to be both more efficient and more bespoke than a tailor. once your form has been captured, you will choose a fit style and fabric type and then we will get to work making your jeans!
denim unspun's mission
we are driven by both our planet and by you, and we think that you go hand-in-hand. we want to celebrate you, your uniqueness, your form, and your identity, which is why we build denim jeans around your body, exactly for you. we know that our jeans should fit your body, not your body trying to fit run-of-the-mill jeans (literally). fortunately, by only making product when it has a home, we create no inventory waste. this is your way to not only celebrate exactly who you are with an insanely good fit, but also support a process that makes sense for the environment.
our greater mission is to reduce carbon emissions by 1%.
because the clothing industry is the 2nd most polluting industry in the world (2nd to the oil industry), and we need to do something about it if we as humans are going to have a chance to continue to enjoy this planet.
how can unspun help?
unspun wants to make product on-demand, in-situ, with no waste, and direct recycling capability. this is a mouthful, but what it really means is that we don't believe in inventory, nor do we think that a convoluted supply chain that effectively circumnavigates goods around the world multiple times is necessary. we also want our product to be able to transition from raw good to product and back again without down-cycling. and this all starts with you & your body scan.